Clear service pages
Plain language pages that describe exactly what you do and where you work, so both homeowners and AI tools can parse them.
Search is changing. People aren't just Googling anymore, they're asking ChatGPT and Google's AI answers who to call for a burst pipe or a broken water heater.
Your Google Business Profile, your map ranking, and your website are still what most homeowners see first. But AI tools pull from a different mix of signals too, including how clearly your site describes what you do, how consistent your business information is everywhere it's listed, and how recent and specific your reviews are.
Plain language pages that describe exactly what you do and where you work, so both homeowners and AI tools can parse them.
Your name, address, phone number, and services kept identical across your website, Google Business Profile, and directories.
Ongoing review requests, since AI tools weigh recent, specific reviews when deciding who to recommend.